Black-light Miniature Golf is one of the hottest and most successful attractions to hit the amusement industry in the last decade and the popularity of the black light mini golf continues to soar. Backed with this track record of success, more and more operators and venues are looking to the black light mini golf attraction to bolster revenues and profits. SHANKZ courses lead the industry outselling all the competition by a wide margin. The reasons for this success are many but simply put SHANKZ Mini Golf is more exciting, more innovative, built better, and in the end more profitable.
THE WORLD’S LEADER IN
BLACK LIGHT MINIATURE GOLF!
IT IS IMPORTANT TO UNDERSTAND the major components and features of a SHANKZ System in order to appreciate the full inherent value of the System:
COURSE DESIGN - As part of your purchase, our experienced design team is available to provide you with scale CAD drawings, course layout, and electrical schematics for your miniature golf course. Each SHANKZ course is unique and challenging!
COURSE THEMING - Choose from a variety of popular themes or have us create a custom theme especially for you!
ATTRACTIVE APPEARANCE - The SHANKZ system includes a wide variety of props and facades that make the game what it is: fun and exciting! All interior props and obstacles are drenched in fluorescent graphics, creating an environment that is out of this world!
COURSE CONSTRUCTION - The SHANKZ course starts with the installation of custom curbing to define the shape of the holes and contoured greens. The next step is mounting and securing a variety of 3-D props, wall panels, facades, arches, etc. throughout the course. The carpet is then laid, black lights are installed, and you're ready for business! All components are built to be durable, safe and attractive.
ENTRYWAY - This is your gateway to success! Our entryways demand attention and are a signature element of all our courses.
CARPET - We fully carpet all the holes in the course with a high grade, durable carpet. For the areas in-between holes, we provide you with a multicolored glow-in-the- dark carpet.
SAFETY - SHANKZ's commitment to safety is taken very seriously. From lighting, to layout, to rounded edges on props, you can be sure your customers will be playing in a safe environment.
DURABILITY - All materials used in fabrication of SHANKZ props, arches, signs, counters, facades, curbing, flooring, carpet, etc., have been chosen with high durability in mind. We want your center to look as good in the fifth year of business as the first. Using durable materials in the fabrication process helps to achieve this goal.
SCORECARDS - Bright, easy to read, glow-in-the-dark SHANKZ scorecards allow players to track their game and compare scores.
LOW STAFFING REQUIREMENTS - A SHANKZ system can be staffed by just one individual, even at peak times! This allows you to keep your expenses down and profits up!
INSTALLATION, TRAINING, AND SERVICE SUPPORT - Our Installation, Training Crews, and Service Staff are available around the clock to service our customers. From start to finish, we can have most courses fully installed in less than 2 weeks!
FACTORY DIRECT PRICING - When you deal with SHANKZ, you are dealing directly with the manufacturer. As the manufacturer, we can offer you the best possible prices as there are no middlemen involved. Buy direct and save!
OPERATIONS AND MARKETING SUPPORT - Our Operations and Marketing Kit contains a variety of support materials. Whether you are operating a stand-alone location or are part of a larger entertainment center, we will show you step by step how to maximize your revenues and keep your overhead in check.
COURSE SPACE & LOCATION REQUIREMENTS
Estimating the amount of space or choosing the right location needed for a winning SHANKZ center requires the consideration of several factors. Local populations, demographics, space costs, and building layout are just some of the elements that must be taken into account as part of the decision making process.
There is no one formula for success. SHANKZ can be just as successful in large and small sites, FECs, stand-alone locations, tourist areas, shopping malls, etc. The geographical location is more important than the type of location, you want to be as close to your customers as possible. The following table shows the minimum and recommended area size for 9 and 18 hole SHANKZ systems:
Number of Holes
Minimum Square Footage
Recommended Square Footage
Adding any of these increases your investment as well as your return on that investment. An average party room is about 300 sq. ft. For large parties it is beneficial if you can open up your party rooms to create one larger room. In most instances, we would recommend having between 3 and 6 party rooms.
Other potential space requirements you need to consider would be for: Party Rooms (Approx. 300 sq. ft. per room); Food Service Area (Approx. 1,000 sq. ft.); and Arcade (Approx. 2,500 sq. ft.).
MAKING MONEY REQUIRES…
We understand that simply getting started can be part of the problem. Sometimes it seems that there are so many details that it can be overwhelming. That is because many people don't know where to begin. Many others have good ideas but have trouble raising the money.
2 SIMPLE PLANNING STEPS: Successful business owners have overcome these obstacles by taking simple, logical steps that led them directly into launching their new venture. That is the service we will help you with. You can easily work with us to take each little step.
PLANNING STEP 1: PREPARING YOUR BUSINESS PLAN
Your business plan shows your banker, investors, and friends exactly what you are going to do and how you will make money. If people understand your goal, they will help you achieve it. It takes a detailed written plan to explain to people how you are going to make it all work.
We will help you in every area that we can. From assisting you with financial projections, to in-house financing, to marketing ideas, staffing requirements, and management issues. We will help you answer all of the basic questions that bankers and investors ask. They want to see how your business is going to work and how it will make money.
In preparing an effective business plan, you will immediately simplify everything that follows. You will be able to see in advance the things that you will need so that building your business can proceed without any major problems.
PLANNING STEP 2: DESIGNING YOUR CENTER
Black Light Miniature Golf is more than just a big room where players putt a ball. Your customers want drama, they want excitement, they want an experience, they want to be entertained!
A well-designed entry and course enhances the enjoyment of your customers. In fact, an excellent layout of your operations will pay strong attendance dividends. We've learned that the design of your operation and your choice of theme are essential elements in your formula for success.
That's why we're prepared to help design your facility and course layout - FREE of charge! We will provide you with detailed SHANKZ AutoCAD quality drawings to use for approvals and review. You can count on our design experience to help you avoid "re-inventing the wheel". We can help you plan the winning mini-golf center that you need to succeed.
Armed with a business plan and a winning layout, all you need to do is follow up with the next 2 action steps and you will have your own SHANKZ business!
2 ACTION STEPS:
ACTION STEP 1: BUILDING A MINI-GOLF COURSE
Parks such as Disney, Knott's Berry Farm, Paramount Parks, and others all enjoy extraordinary success
because they go far beyond simply offering a ride or attraction. They learned long ago the importance of effective theming. These parks allow guests to suspend disbelief so that they become involved in the experience. The entertainment goal of the successful miniature golf center is no different.
Your goal should be to invite patrons to believe for a while that they are in a special place. That's why we help you build a center with a theme that puts your customers in an out of this world experience. YOUR THEME Our team of artists and designers can provide you with an eye-popping range of murals, arches, and props to create a theme that carries through from your lobby area to your course. Our most popular themes include Outer Space, Aztec Ruins, Underwater, Jungle Adventure, Dinosaur, Pirate, and Retro. However, you can mix several themes or we can create a custom theme for you at no extra charge!
ACTION STEP 2: ATTRACTING CUSTOMERS
This is the most important element in any business. Owning a SHANKZ system is no different. With few exceptions, customers rarely just show up at a business initially. Business owners have to reach their target audience at the right time with the right message.We know the successful easy solutions to get players to show up over and over and spend, spend, spend. Many of these ideas are available in our SHANKZ Marketing Kit.
The SHANKZ Marketing Kit describes effective strategies aimed at generating the business you need for long term success. Listed below is a sample of what is included in the marketing kit: